Yesterday I received a dream assignment at work. “Guys, we need to create one great ad. There’s no brief. And no mandatories—yet. Go to work.”
So, rather than sitting down to come up with my own ideas, I decided to spend some time drooling over the best creative of the year. I grabbed CA’s 2006 Advertising Annual and headed for the train station.
As expected, the red line was crowded and smelling of ass, but I found a seat. About half way home, nestled between an old black man in work clothes and a white guy in an expensive suit, I realized both my neighbors were looking over my shoulder as I studied a magazine FULL OF ADS. It occurred to me that I was the crazy guy on the train. I imagined the stories the strangers around me might tell when they got home . . . “You should have seen this guy, he had this big book full of ads! And he liked it!”
Anyway, every year I try to pick my favorite ad in the entire publication. I’ve found it. Here it is. Enjoy.
