Tag Archives: Kawaii

A Kansan and kawaii.

Still battling jet lag following a 10-day Asian adventure, I find myself reflecting on food, what it means to be an American and the art of communication—specifically advertising and signage.

Living in a time in the US where sponsored messages are dominated by attempts to project realness, Japan offered a world of cute cartoon characters (kawaii) posing as brand icons and spokespeople. Here’s a quick overview of what I saw…

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